Tuesday, October 18, 2011
Perfectionism Is Killing Your Real Estate Marketing Efforts
Have you taken any recent inventory on what may be inhibiting you from moving forward or taking your business to the next level. In this brief article, we'll review some of the roadblocks that you may currently have setup that could be destroying results. Yes it sounds somewhat odd, but if we were to take a survey of all our members, I would venture to say that at a conservative minimum, 60%-70% are not keeping an updated blog. Take the time to evaluate your wide base of knowledge to come up with topics that you can share with your audience regularly. Additionally, it never hurts to reference other sources or even help to promote other professionals in your local area to build a referral base. I have spoken with various members who didn't want to have their personal name attached to a Facebook page or were afraid of showing up all over Google. This is exactly what you want if you intent to reach the most people. My estimation is that there are many of us who fear the rejection or judgment of others. If somebody doesn't like the way we act, talk, write, smell, look or even the information we promote, they may bash us for it. When it comes to doing business, some will like you, some won't, so what, somewhere, some will. The fear of not doing something properly or putting together an ugly site can paralyze you. The only way you're truly going to learn is if you take action on what we're teaching and then fix issues as they come up. In fact, when it comes to things like search engine optimization, Google changes its mind like a girl on 7 dates. So one day you may learn to follow one particular process and a day later all the rules of changed. That's why it pays to move forward and find out what needs to be tweaked as time goes on. And the best way to figure this stuff out is by trying to see what works. If you want to succeed in the Real Estate Marketing game, stop trying to be so dang perfect. And you'll be the one laughing straight to the bank. Real Estate Marketing
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