Improving Real Estate Marketing With 6 Simple ...

This article aims at methods and best practices to improve overall quality of traffic to your site and ultimately capture more home buyers. Recent studies show more than 75% of home purchases in 2011 were initiated by an online research. During the first phase of this research, many of these home buyers looked for statistics on recent home sales, price comparisons, mortgage rates, foreclosure rates and nearby schools. These searches often lead clients to well-established Real Estate websites that offer wealth of information. These sites are backed by teams of dedicated professionals that have access to several resources and constantly update their content. This new phase is by far the most difficult phase for savvy shoppers as they start looking for an agent that has qualifications to secure them the best deal in today's distressed market. While there are several websites focused on providing statistics on real estate market, there are only few places that are focused on second phase of online home buying (Finding the Realtor). As a realtor, what could you do to be found by these ready to make a move home buyers. Here are few of the proven techniques that help Realtors rank better than competition:1) Have a fresh looking, web2. These sites often receive no real traffic and are only good for satisfying the empty space on your business card. If you knew for every $500 spent, you closed one sale, then $500/lead would not sound expensive. On the other hand, $1/Lead when you close nothing after 10000 leads, becomes a very expensive campaign. Ask your Real Estate Marketing provider to provide you with detail reports and statistics of your campaigns. Not only it will not work long term, it will also have negative impact and possibly getting your website black listed by search engines. You need to use these tools to engage home buyers even before they start their search. It is highly recommended to use an agency to maintain your professional look and brand in social media sites. Target those home buyers that are just starting their research. If your website is found during the first phase of home buying research, you are golden, because customers simply transition to second phase without having to start all over again. But if your website hasn't produced any leads/sales then you have to reconsider your strategy, budget, service provider, etc. You should consider applying them to your own website by analyzing the market you are in. If your website has not produced any sales in a year or two, consider shutting it down immediately and start all over again. Real Estate Marketing