CALIFORNIA ASSOCIATION OF REALTORS® Launches 2011 Consumer Ad Campaign

The new multi-platform, testimonial campaign features California homeowners telling their individual stories of buying and selling a home and how their Realtors® helped conquer the process. Realtors Their stories focus on everything from short sales to epic tales of paperwork and highlight REALTORS® as experienced professionals guiding them toward closing and even becoming a surrogate family member. The tagline, "Champions of Home," also reinforces the notion that REALTORS® are the ultimate guide, explorer, nerve calmer, dream home finder, and paperwork conqueror as they help buyers and sellers close on their dreams. Additionally, a robust social media plan will add a viral component to the campaign. This year's new consumer advertising campaign will continue to build on past successes by communicating directly with consumers about the added value and peace of mind they receive by working with a REALTOR® when buying or selling a home. There are no comments yet Post a comment Sign in to post a comment, or Sign up for a free account. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials by posting, archiving in a public web site or database, or redistribution in a computer network is strictly forbidden. Quotes and other information supplied by independent providers identified on the Yahoo. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. International historical chart data, daily updates, fundAnalyst estimates data provided by Thomson Financial Network. All data povided by Thomson Financial Network is based solely upon research information provided by third party analysts.