Expired Listings Marketing Tips For Real Estate Investors By ...

The submitter specified above has claimed the rights to this article. Expired listings occur when Real Estate contracts expire between buyers and their listing agent. Real estate professionals use the Multiple Listing Service (MLS) database to locate listings which have expired. The first step involves understanding the mindset of sellers and creating marketing materials that address their needs. Homeowners whose real estate contracts have expired are often stressed out and anxious because their property has not yet sold. However, homeowners who need to sell their house quick to avoid foreclosure or relocate to another area want results, not excuses. Investors involved in this field must develop creative marketing strategies that will place a "sold" sign in front of sellers' homes. It is important to realize competition with Realtors is fierce. The moment realtors locate promising Homes for Sale they immediately send out an expired listings letter in hopes of obtaining a real estate contract. Investors are often in competition with multiple realtors, so they must develop marketing materials that stand above those offered by their competition. The worst mistake investors can make is to focus their marketing efforts on past successes. While it is smart to highlight achievements, expired listings marketing campaigns should focus primarily on the seller's needs. Providing solutions which address sellers' fears and concerns allows investors to connect with sellers on an emotional level. While homeowners might be impressed that an investor has closed dozens of expired listings sales, they want to know how investors intend to sell their property when their real estate agent was unable to accomplish the task. Most sellers realize their asking price must compete with discounted bank foreclosure and short sale properties. In today's real estate market, buyers can easily purchase homes below market value. Few are willing to offer the full asking price even if properties are in excellent condition. Investors should offer creative financing options within their marketing brochures and summarize how these strategies allow sellers to obtain the highest offer. Financing options might include seller carry back financing, lease-to-own properties, subject to transactions, and 1031 exchanges. For instance, real estate investors would send out an initial contact letter to introduce their company and outline available services. Afterwards, they would send a follow-up brochure which addresses common seller concerns. Finally, investors would follow-up with a phone call in attempt to close the deal. Others purchase Real Estate Marketing kits which include premade templates and telephone scripts. Expired listings can be a profitable niche for those who learn the process and develop a solid marketing plan. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. Simon provides information and resources to help investors tap into this profitable niche at www. KappaufIn 2007, a lot of people were talking about purchasing houses cheaply in order to fix them up and sell them quickly. Real Estate Marketing