Thursday, August 18, 2011
Online Marketing Real Estate | marketing real ...
One of the fastest ways to win or lose in the Real Estate space is with the Internet. Use it the right way and you set yourself up for success, use it the wrong way or not at all and you set your self up for failure. Many have company sponsored websites on subdomains or template websites with horrible IDX solutions. They have been to enough classes to know they should have a social media presence but they use it incorrectly. Effective real estate agents also use social media tools to drive qualified traffic back to their websites AKA their HUB. Way Too many real estate agents make the mistake of talking about themselves instead of addressing the consumers problems or offering solutions to their problems. Information like why they are such great real estate agents. They also copy content from other websites verbetim which offers no seo value. Failure to target a specific segment or niche of the real estate market will lead to lack of focus, burnout, poor or NO results. Investors, buyers, sellers, 1st time home buyers etc. They create content their targets would look for online and speak directly with them on their articles and videos. If you could do business with anyone, who would it be. Too many real estate agents cannot answer this basic question. One of the most difficult things to come up with is your own value. You know exactly why you choose to work with your vendors. Why should a consumer choose to work with you over the thousands of other real estate agents in your market. You provide great service is not a benefit to the consumer it is an expectation. Find out what makes you different than your competitors and speak on it son. Much like a major airport in Atlanta or New York where people Travel to catch another flight to another destination. Missing out on key opportunities to state your value and convert prospects into clients. All of your Real Estate Marketing should converge on your website or landing pages. What do you want the consumer to do when they arrive at your website. I just gave you 10 ways to increase your real estate business. I did not pull them out of the air nor do I believe they work in theory. Every single one of them [and some I didn't list here. There are hundreds of thousands, even millions of consumers looking for Homes for Sale right now. You can help them find you and convert them into clients if you are willing to implement the changes above into your real estate business. Please fill out the information below and I'll get back to you asap. Real Estate Marketing
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