Prudential Gardner Realtors will drop Prudential franchise

In an era when consumers search for homes on the Internet, a national brand has become less important because people can figure out on their own who the important players are in each market. Realtors She said today's younger buyers prefer the flavor of local brands over a national cookie-cutter name. As a measure of the strength of the Gardner brand, Glenn Gardner, president of operations, said that a decade after the Prudential merger he still gets escrow checks made out to the company named for his grandmother. Starting Monday, the New Orleans company's blue and white signs will be replaced with a more eye-catching red and gold. Meanwhile, his son, Glenn "Chip" Gardner, has joined the company as special initiatives director. His first project was the question of whether the firm should return to its independent roots. This material may not be published, broadcast, rewritten or redistributed. That being said there's still more they could do to improve by adding additional information. Realtors are pretty far behind the curve in terms of utilizing the internet, they post lousy photos, and do not provide enough information and make it difficult to quickly gather information. Generally most realtors appear to approach internet marketing as though they have something to hide instead of having something to show. Transparency in advertising builds trust with the public. If you take a look at how other industries use the internet you'll see that they provide a lot of useful information, including customer reviews which might not be so flattering. Realtors should provide full disclosures and complete information regarding all properties that they are selling, and, use professional photographers when listing properties on their website. Whoever does will find that they have more internet traffic and more business. Community Rules apply to all content you upload or otherwise submit to this site.