CEA Study Finds Most Realtors Believe Installed Home Technologies Will Play an Important Role in Home Sales Within ...

Most Realtors have encountered homes with installed technologies. Realtors Realtors are not just encountering home technologies, but over half of the Realtors report they are excited by these homes and believe their clients' enthusiasm for technology mirrors their own with almost two-thirds of Realtors stating their clients are excited to see technologies in homes. While the market needs to recover before home technologies play a more important role in home sales," stated Rhonda Daniel, "the industry can help prepare Realtors to be comfortable in discussing these types of systems with their clients. The ideal goal for the CE industry is to have knowledgeable Realtors who are excited and open to promoting technology as a selling feature of homes. While the market needs to recover before technologies play a more important role in home sales, efforts should begin to educate Realtors. According to Daniel, "Manufacturers and electronic systems contractors (ESCs) should be laying the ground work now to take advantage of the eventual upswing in the Real Estate market. Educating Realtors on the benefits, value and functionalities of installed technologies now will demonstrate that the CE industry can be a trusted partner to equip them with the knowledge they are lacking. Webinars are free for CEA members and available for a fee for nonmembers at the CEA Store. Members of the press should speak with Laura Hubbard at lhubbard@CE. The complete study is available free to CEA member companies at members. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials by posting, archiving in a public web site or database, or redistribution in a computer network is strictly forbidden. Quotes and other information supplied by independent providers identified on the Yahoo. All information provided "as is" for informational purposes only, not intended for trading purposes or advice. International historical chart data, daily updates, fundAnalyst estimates data provided by Thomson Financial Network. All data povided by Thomson Financial Network is based solely upon research information provided by third party analysts.