Real Estate Marketing - Email Campaigns Designed to Win

That being said, why would you want to fall behind the times and continue sending out a printed newsletter each month. Real Estate Marketing Direct print mail is much more wasteful and costly than sending a Real Estate Marketing email. In Real Estate marketing, email is a much better method to use to reach all of your clients at once. Of course, one of the most important parts of a good email campaign is having high quality email addresses. So, how do you get the email addresses of people who are looking to buy or sell. Here are some basic does and don'ts to get you started collecting emails that are more likely to lead to a loyal customer and source of referrals. The more options people visiting your site have to sign up for your newsletter, the more likely they are to opt in by signing up. The sign up doesn't have to be flashy or draw too much attention. You should just give the site user the chance to "stumble upon" your newsletter sign up more than just on your home page. When site visitors can see the information that you've sent out in the past, they are more likely to sign up to receive new versions via email. Having an archive of past newsletters shows the reader that you don't intend to send them spam. Sure, these shows can be 50/50 other agents and people looking for more information about buying or selling a home, but you can still gather email addresses of anyone interested. Wherever and whenever you speak to future home buyers, always bring a newsletter sign up sheet with you to gather names and email after you speak. These lists are not as well-kept as the sellers would have you believe. Frequently, there are many addresses for accounts no longer in use and you have no way of knowing exactly how interested the parties are in receiving a real estate newsletter. Stick with fewer quality email addresses than bulk amounts of bad addresses. Despite the amount of spam we all get in our inboxes, you do have to opt in to getting emails from a business. There are legal ramifications to not being able to show proof that your email subscribers opted in to your newsletter emails. Similar to purchased emails, you never know exactly how old the information is with inherited email addresses, nor how accurate. You have no way of knowing how or when your colleague collected their data or if it's still valid. Founded in 2001, Lauren's objectives and approach were very deliberate: to aggressively broaden the talents of her REO agent team by combining their expertise with systemic tracking, reporting, organization and automation. She partnered with Shupe Software Technologies whose progressive approach to software development naturally and seamlessly complimented Roberts' vast industry expertise. In 2010, the company changed its name to Realis as they welcomed even more advanced technologies to their product offering.