Real Estate Tech Roundup: Apps, acquisitions and more - Inman.com

Realfast acquired by zipLogix Realtor-owned zipLogix -- the provider of zipForm electronic forms and transaction management and digital signature applications -- has acquired Real Estate forms company Realfast Inc. Market Leader offers local market dataReal Estate Marketing and technology company Market Leader has added local market data to its software platform, the company announced today. Through a "Market Insider" tab, the company offers customized reports of housing market statistics and demographic trends in a local area. The data can be viewed on an agent's website or sent via a monthly email newsletter. The product is free to "qualified existing Market Leader customers" and new customers who subscribe to Market Leader's platform by Sept. Through kwkly, agents can offer buyers for-sale home information through their mobile phones. The Top 10 Pros list appears on the user's Zillow profile page, where they are also able to see which lists they are on. IHouseWeb offers MLS Facebook app Real estate technology firm iHouseWeb has launched an application that allows real estate professionals to add property search to their Facebook page, the firm announced Friday. The tool is an app version of IDXPro, a Multiple Listing Service search widget that can be embedded on any website and includes features such as Google Maps search, a lead tracker, property slide shows, and visitor registration, among others. The app is free to those who have already purchased IDXPro. Distinctive Collection will feature properties with a listing price of at least $750,000 or those priced in the top 10 percent in their respective local markets. In addition to exposure on the program's website and the brand's main website, the program provides the brand's agents with marketing and sales materials, access to advertising discounts to upscale publications, and access to a certification program from the Institute of Luxury Home Marketing. Since July 2008, the network has grown to about 7,000 agents and more than 200 offices in 22 states. The association has created a range of real estate-related layouts, at http://www. Sample images that incorporate QR codes include gates, fences and yard signs. The graphics can also be customized to display open house dates, for example. The company also offers training, webinars and phone support. Website visitors can create profiles, save searches and favorite listings, contact agents, and schedule appointments from the site. Because websites are connected to IRE's network, they also rank higher in search engines, the company said. Trulia rolls out celebrity real estate blogReal estate search and marketing site Trulia has launched a new blog dedicated to celebrity real estate, the site announced Sunday. The blog, Luxe Living, will feature the homes of celebrities and athletes on the market as well as other luxury homes. The blog's first official post is a star-studded interactive map of Los Angeles. Users can filter listings by price range, bedrooms, bathrooms and keywords; see property details and full-screen photos; and contact an agent directly from the app. The app was first available for download on Amazon July 18, 2011. Amazon also launched an app store for Mac software downloads in May. TrSoft's planetRE Socialite allows agents to interact with prospects on Facebook, LinkedIn and Twitter while integrating with planetRE Compliance paperless system, which supports popular electronic signature applications. Krolik was part of a new management team brought in by Steve Berkowitz after becoming Move's CEO in January 2009. Before joining Move, Krolik served as vice president and chief financial officer at Shopping. In a statement, Berkowitz said Krolik "has been a great partner and I want to thank him for his many important contributions to Move. Over the past two years, we've made tremendous progress realigning the company to connect consumers with real estate professionals and to take advantage of the large online real estate opportunity. Tech firm extends recruiting platform to real estate brokers, franchisors Process Peak LLC, a company that has built up a client list among retail franchise companies for its franchisee recruitment and brand management services, is setting its sights on the real estate industry. Tim Johnson, president of Process Peak, said the company offers a "personal discovery platform" that allows prospective franchisees and agents to check out a real estate company, and tracks the interactions of the prospective recruits. He said the platform can leverage a company's Facebook pages and recommend posts that can be effective in recruitment. The company launched its real estate-focused services last week during the Real Estate Connect conference, and Johnson said that the company's tools can be useful to franchise companies and non-franchisors alike. The company has also launched an effort dubbed Project Greenlight that seeks to move the company to electronic documents for the entire homebuying process, with offices in Saratoga and Petaluma serving as the premier testers. Deploying cloud computing and moving toward a greener, paperless process is one more way to show our customers that we're on the same page. The site also offers information about how to download mobile apps for iPhone, iPad and Android devices. The app provides information for about 125,000 public and private schools in the U. Under the agreement, REALM will deliver "highly targeted advertising to both real estate consumers and professionals across the entire spectrum of MRED online channels, including its MLS system and consumer-facing website, according to a July 28 announcement. With the MRED announcement, REALM's advertising services will reach about 10 million users in the real estate category. Advantage Cascade includes 11 AVM models "and uses prior observations to identify the best AVM, down to the county level when possible," the company announced. SeniorLiving has had revenue below $1 million and operated at a loss in the previous 12 months. The site was founded in 2008 by Todd Walrath, former chief operating officer of Weather. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. HeadlinesMost RecentCreate content that gives real estate cons. Ask for oneConsumers, real estate pros tap shift to r. Ask for oneArizona Realtors eye statewide MLSConsumers, real estate pros tap shift to r. Real Estate Marketing