Thehomepage connecting with Vendors – the right way - International Business Times

After links to his presentation were made available on Business2 (the video has now been withdrawn) commentary took place in relation to how this would affect the relationship between REA, agents and vendors. So much so that it led to a press release by Greg Ellis explaining REA's intentions. It could shift the relationship (and also the campaign) from the agent to the portal and perhaps remove the agent from the selling process. Yes, this could very well happen and agents should be concerned. However, if implemented correctly it will be a win win for all. Here the agent or vendor can see the current listing and then what it would appear like as a Featured Property. The agent or vendor can then upgrade their listing by using their PayPal or credit card. There is piece of mind for agents, as vendors are simply required to make payment and are not required to subscribe or provide other personal details to the portal. Agent does not need to sell online marketing - As Greg Ellis explained, agents should not be required to fund advertising packages and should be removed from this process. This method provides the vendor with the opportunity to purchase the upgrade whenever they like with no pressure to make a decision at the beginning of the campaign. This shift to marketing directly to vendors through the portal will reduce the sales staff needed by portals. Marketing to vendors should also be a lot easier than marketing to agents who are experienced in Real Estate Marketing campaigns. Vendors retain more control - Some vendors are happy writing a cheque and leaving the sale of their property to an agent. But as we're seeing through the increase in agent assisted services with more and more vendors wanting to be involved with their sale and/or monitor and minimise advertising spend. Real Estate Marketing