Four Steps to Create Your Own Real Estate Marketing Strategy ...

The submitter specified above has claimed the rights to this article. Real Estate Marketing You probably need to do some sort of marketing in order to generate leads and sell more. That is, they just jump on a couple different marketing channels and run with them. There isn't any thought given to a Real Estate Marketing strategy of any kind. Unfortunately, the end result is almost always the same: They'll be active for a while but there won't seem to be any real value to it so they'll stop. The initial effort will have been wasted and they'll write off all online marketing as a waste of time. Real Estate professionals can have a compelling and effective online presence that richly rewards them with qualified leads (without requiring a lot of time or effort or money to build this online presence). The one key element is a real estate marketing strategy. Once you build that strategy, the rest of your online real estate marketing will improve. You probably already know what your sales funnel is but now it just needs to be written down. Here's a simple example sales funnel for a real estate agent: First, the agent generates leads of local homeowners who want to sell. The agent builds a relationship with the homeowner and then the homeowner contacts the agent to set up an appointment. The agent meets with the homeowner to determine a selling price and to start the selling process. Then the agent maintains their relationship with the client for the next time they need to sell a home. Let's use the Twitter and blog examples that were mentioned above. Now here's the part that many real estate professionals skip: You need to decide where these channels fit in your sales funnel. Don't just use these marketing channels haphazardly but rather determine how they can be used strategically. For example, use Twitter to generate qualified leads. Then send them to your blog to continue building the relationship until they call for an appointment. You're not using Twitter and your blog to just jam out content. Rather, you are only trying to find qualified leads on Twitter and you're just trying to move them one small step to click on your blog. And, on your blog, you're not trying to get them to sell their home, you're only trying to get an appointment. In other words, each of your marketing channels has a small step in a larger process. Yes, it's better to target a locally-focused keyword (like "Chicago real estate agent") and only get a few higher quality hits than to target a much more competitive and generalized keyword (like "real estate agent"). Your audience will be that much more responsive and more likely to move through your sales funnel. You'll want to do this in every marketing channel you use. You don't have to create a lot of content, but you do need to create high quality content consistently. If you've tried online marketing for your real estate business in the past and it hasn't worked out, try these four real estate marketing strategy steps and see if they make a difference. The article is strictly for educational or entertainment purposes only and should not be used in any way, implemented or applied without consultation from a professional. Click here to read more about real estate marketing strategy. NotonThere are several advantages to renting furnished apartments but to be fair there are also a couple of things that you need to be aware of prior to signing up to any agreement.