Real Estate Marketing: 5 Ways to Build Paid ...

There are multiple platforms that you can choose from such as Google, Facebook paid ads, LinkedIn advertisements or Yahoo & Bing. Many Real Estate professionals will shy away from using all paid ads platforms because of the cost associated with each, or even the time it takes to learn the ins and outs of each system. People like exact numbers or statistics and an offer that stands out from the competition. It's a smart idea to include a question in the title such as "Want Foreclosure Deals. Also, be sure to deliver on everything that is promised in the ad, and have some type of call to action. It is a good idea to use local based keywords for your real estate market (such as your city or sub cities), and longer tail variations (3 or more words) to get higher targeted traffic as well. For those systems that don't offer keyword targeting, make sure your ads are super compelling and maybe even slightly off the wall to generate interest. Are you aiming to be in a specific position on the page and what will it take to get there. Also choosing the age range, geographic area, or other specifics when possible can really help you to laser target your Real Estate Marketing ads. Although this seems fairly obvious, so many agents and brokers will fail to keep track of their conversion statistics or page performance. It is vital that you know exactly how well your ads, landing pages, conversion offers, etc. Steer away from tactics like pop ups or overbearing affiliate offers, and make sure that you always have some sort of enticing and eye-catching lead capture offer available within plain view. Give your users a quality experience by offering closely targeted offers and your conversions will soar. Instantly access our Google Adwords course for real estate professionals as well as other great marketing tools available at Retechulous. Real Estate Marketing