Wednesday, September 28, 2011

Shhhhh… I'm selling my house! - Patch.com

As a newbie Realtor I was only too happy to accommodate this fatal marketing request, which to the best of my recollection backfired. The fact is your neighbors are some of the best marketing you have. No one knows your neighborhood, or sometimes even your house, better than your neighbors. Mary from down the street was witness to the fact that you hired a surveyor before you put up that white picket fence which your current buyer is questioning as an encroachment. Yes, potential buyers will ask your neighbors all sorts of questions. As a matter of fact as a buyer's agent I encourage potential buyers to visit properties on a Saturday and talk to the neighbors. Remember as Realtors we cannot discuss neighborhoods, but the actual neighbors can and will tell you everything. It is even a good idea to pass around your marketing materials to neighbors who may come into contact with potential buyers so they can know what is going on. You want your Realtor to advertise your property so why hide it from your neighbors. Instead of playing hide and seek with your marketing plan, try being loud and proud— it will certainly get you better results. Terms of ServicePrivacy PolicyCloseSend us a news tipEnter your tip here and it will be sent straight to Alissa Letkowski,Natick Patch's (incredibly grateful)editor. Log in)Create a new Patch accountYour name[["validates_presence_of",{"message":"Please enter your name. Realtors

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