Real Estate Marketing: Is It Necessary?

The owner had been running the restaurant for over 17 years. Real Estate Marketing What used to be a booming business had now whittled down to barely paying the bills. Today more than ever, it is a challenge to get someone's time, because more people and businesses are competing for it. Compounding this situation is the fact that methods that worked 15, 10, 5 and even a year ago might not work today. Marketing is a skill that we use every day (not necessary well or enough) no matter what the job, profession, or even if you don't have a job. Well, I would suggest that you take a look under the hood at your Real Estate Marketing plan. If a business has a solid marketing plan and they put that plan into action, they can begin to correct negative trends. If the business is doing well; a good plan, executed properly, will make it a fantastic and super successful business. We have heard the saying, "An ounce of prevention is worth more than a pound of cure. If that opportunity was lost, then the next best thing is to "nip the problem in the bud. This is the necessary purpose of a Real Estate marketing plan. Businesses, because they are networks of human interactions - seem to have a natural "momentum. Negative momentum feeds off itself and a business organically contracts. Once the move downwards gains enough critical force, it is virtually impossible to save that business and restore it to its glory days. Should that restaurant have been able to keep its initial success over the years. Yes, it should have - through the process of marketing. The foundational "must read" book that Danny Welsh (a respected marketer) recommends is, "Influence" by Robert Caldini. I am in hot pursuit of reading this and also working on compiling a swipe file. If you don't know what a swipe file is; it's a compilation of ads or any type of marketing pieces that catch your eyes. You clip, copy or paste it some where safe for future reference. When you need help with a marketing piece, you can look into your little treasure chest for a piece that will work well for that situation. It can be completely unrelated to the type of business you're in but should be adaptable to convey your ideas. I have a long journey ahead and I will keep updating everyone on it. Don't be afraid to be creative with your real estate marketing. Alex uses proven strategies to leverage the current economic crisis into high annualized returns with low risk. Join us for an upcoming educational presentation online to get information or to get started now.