Friday, September 2, 2011

Real estate marketing wake up call from outside of the industry

As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often burried in piles of reports. Real Estate Marketing Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat. Video tip about using QR codes & Social media in your advertising. Caroline Cummings: Great message for #Realtors using QR codes and social media on their marketing: http://t. Video tip about using QR codes & Social media in your advertising. AgentGenius: Real Estate Marketing wake up call from outside of the industry http://t. Susan Hill: #Real #estate #marketing wake up call from outside of the industry http://t. Seven Sisters Homes: Real Estate marketing wake up call from outside of the industry http://t. Mark Chupeyda: Real estate marketing wake up call from outside of the industry http://t. Why this seems to be such a tough message to get out is beyond me. Can you imagine if you got a postcard designed by and paid for by a Realtor that invited you to an open house in Florida. Agents everywhere (not all) look at social media as a megaphone, or a billboard. My pet peeve with QR codes is that agents are using these things on websites. Scott is correct that these, well, mistakes, incorrect usage, whatever you want to call it, represent a huge opportunity for many of us. I do feel bad that 80-90% of Realtors (my estimate, mileage in your area may vary) will never be able to catch up or compete effectively in the coming years, at least in the online side. I was walking by a yard sign once that had a QR code that took me to a virtual tour of the house. Kinda useful except that most people drive by yard signs. I am sending this out to the agent population this morning for our company. Reply Liz Benitez says: September 2, 2011 at 1:53 pmI like him ReplyTell us what you think. Name ( required ) Email ( required; will not be published ) Website Subscribe me to AG notifications. As with any social network, some individuals clog your entire stream with .

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